Creativity for All
Finding good people can be hard. Finding creative people can be even harder. You need people with a variety of skills and specialities on your projects. I look for creative people, even if they are applying for a non-creative role. I don't believe that on a development project, there can be non-creative roles any more. No matter your role on a project, being creative-minded will increase the impact you can have. And we need your insight.
The best ideas can come from anyone on your team. That's why it's important when doing a design thinking activity to have a diverse group of people. I usually bring in non-traditional design people (admin, HR, and finance) to our design meetings. I want to hear their thoughts and to have them help develop our prototypes. As designers it's too easy to be in our own heads, to bring in people like us. We then end up creating solutions to problems that don't work. Or we miss out on a great idea because the role of designer wasn't on someone's job description.
One of the best was to embrace your creativity is to start exploring the creative areas that interest you. Writing, drawing, dancing, music, and photography are a few creative areas that have a lot of good entry points. Whether you're a beginner or not, taking the time to explore these areas will help your ability to think creativity.
People are not born creative, it's something that can be taught.